Archived Newsletters

Arochology versus Aromachology

Arochology versus Aromachology - Aromachology is all about smell while Arochology is all about touch


Sense of smell important. Understand the sense of smell.

Smell or olfaction is a basic human sense. Smell is a "chemical" sense. Unlike taste, there are hundreds of olfactory receptors, each binding to a particular molecular feature. Odor molecules possess a variety of features and thus excite specific receptors more or less strongly. This combination of excitatory signals from different receptors makes up what we perceive as the molecule's smell. In the brain, olfaction is processed by the olfactory system. Olfactory receptor neurons in the nose differ from most other neurons in that they die and regenerate on a regular basis. The inability to smell is called anosmia. Some neurons in the nose are specialized to detect pheromones. (

Aromachology is all about perfumes and fragrances. They are available in 5 different formulations, to suit your needs and the strength of wear that you want to create. Historically, pure perfumes, pomades, elixirs and oils were the only means available of wearing a fragrance, but as technology increased Eau de Toilette’s, Eau de Parfum’s and scented body lotions have become available.

Different Ways to Wear a Perfume

Eau de Parfum:
Eau de Parfum or EDP is one of the most popular forms of fragrance. Eau de Parfum contains between seven to fourteen per cent of fragrance oils and perfume elixirs and is the second strongest, and longest lasting means of wearing a fine fragrance. It is estimated that around 70 per cent of an Eau de Parfum can be lost after several hours and approximately 30 per cent will remain 24 hours later. Eau de Parfum’s continue to be popular as they are an economical and long-lasting means of wearing a fragrance due to their high quantity of oils.

Eau de Toilette:
Eau de Toilette or EDT is fast becoming the most common means of wearing a fragrance or perfume. EDT’s are not as highly concentrated in oils and elixirs as an EDP or Perfume would be and contain one to three per cent of fragrance oils. This impacts the ability of the fragrance to last and around eighty percent of the oils in an EDT fragrance will evaporate within three hours of application. EDT’s are often expected to last throughout the day, but in reality they should be used in the traditional sense, as a toilette water, and splashed all over the body to refresh and revive the senses.

Eau de Cologne:
Eau de Cologne’s or EDC’s were first popularised by Napoleon. These fragrances are often constructed in a different manner to the traditional French Model and are formulated in one single burst. As a result of this process, EDC’s or Eau de Colognes last the least amount of time on the skin and can dissolve within a couple of hours. EDC’s should be worn as an invigorating spray.

Scented Body Creams:
Fragranced Body Creams or Scented Body Lotions are an increasingly popular means of wearing a fine fragrance or perfume. These fragranced body products contain around eight per cent of the aromatic oils present in a perfume, and perfumed body lotions are formulated with around three to five per cent. These perfumed body products have a thick cream or lotion base, which allows the scent to bond with the skin and linger in its more concentrated form. Perfumed Body Creams and Fragranced Body Lotions can often be smelt faintly on the body up to twenty-four hours later.

Why the smell of perfume is spread throughout the room?

Perfume is the extract or extrait of a fragrance and represents the scent in its purest form. This often creates a smooth and round texture, which is hard to achieve with the dilution represented in the other concentrations of fragrance. This makes pure perfumes the most expensive way to buy a scent. Pure perfumes also contain 20 to 40 per cent of fragrance oils and expensive elixirs, which are held in alcohol to enable them to bond to the skin. This is a much higher concentration of oils than in other types of fragrance. The longer lasting base notes often dominates the formulation of pure perfumes, with fifty per cent of the fragrance concentrated at that end. Perfume is generally dabbed onto the skin rather than sprayed on as the propellant added can often damage the oils and decrease their staying power.

The molecules of perfume are in a gaseous state and mixing with the molecules of air in the room. All of them undergo random motion at all times as a result of the internal ("heat") energy that they have absorbed. The molecules often bump into each other, which causes them to mix if they were not mixed previously.

Just as air expands to fill all available space, so too do gases in a closed container mix until the mixture is homogenous. This is entropic pressure, a "force" whose existence cannot be proven directly but can be argued statistically. Because the motion of the molecules is entirely random, the probability of finding a given concentration of perfume in a given volume of air approaches an even distribution throughout the room as time goes on.

If this explanation was not clear enough, a simple analogy may help. Think of a box that is sparsely filled with two different colors of marbles, with the two colors initially separated. Shake the box. If you keep shaking, the two colors will eventually mix until the separation is entirely destroyed and the distribution is even. This is the same thing that happens to perfume molecules that begin concentrated above the surface of a girl's skin; they gradually disperse until they fill the entire room.

Fragrances - what is the difference between perfume cologne and eau de toilette?

Eau de Cologne (EdC)
Eau de Cologne is a local trademark for "Kölnisch Wasser" Cologne, Germany.
EdC is the term used today to refer to a perfume solution with ~ 3%-5% essential oils in an alcohol and water base.
Eau de Toilette (EdT)

~ 6-10% essential oils in an alcohol and water base.

The differences are simply a matter of the amount or concentration of oils in the fragrance. These oils are called "juice." The highest concentration of "juice" is in perfume (or parfum). Next would be Eau de Parfum, then Eau de Toilette, and finally Eau de Cologne.
After Shave has the least amount of oils. The higher the concentration of "juice" the longer your fragrance will last, and the less you need to apply.

Interesting Articles concerning Aromachology:

Interesting website links:


Arochology is an in-depth study of natural facts and ingredients, whether from nature or born into man or animal, e.g. oils from plants, reflexes, senses, etc.


Sense of touch important

Touch (tactition or mechanoreception) is a basic human sense. Understand the sense of touch.

When we hurt ourselves as children, we learn to 'rub it better' because the vigorous action helps to relieve the pain.

This concept - that touch promotes healing and bonding - dates back thousands of years.

There is nothing more healing than the energy which flows from positive touch.

Touch is a perception resulting from activation of neural receptors, generally in the skin including hair follicles, but also in the tongue, throat, and mucosa. A variety of pressure receptors respond to variations in pressure (firm, brushing, sustained, etc.). The touch sense of itching caused by insect bites or allergies involves special itch-specific neurons in the skin and spinal cord.The loss or impairment of the ability to feel anything touched is called tactile anesthesia. Paresthesia is a sensation of tingling, pricking, or numbness of the skin that may result from nerve damage and may be permanent or temporary. (

Arochology is also about the sense of smell, but to a much lesser degree than in Aromachology.

The ultimate goal of Arochology is ultimate health and well-being.

Interesting Articles concerning Arochology:

CENTURY CURE - 2009-05-17
- Bizarre though they may Magic and common-sense a living part of medical history. edicine can learn a lot from them In spite of the advances in modern medicine, folk remedies are still followed by a great of people. Here. the patient a live snail on a wart in make it go away. reason why it should but it just might. A traditional method to st... more

TOUCH is fundamental to life - 2009-06-05
Touch is so fundamental to life that most of us never think of how the many sensations we feel are produced: how, for instance, we can tell silk from sandpaper, or recognize an object simply by the way it feels on the skin. Q Why do babies touch everything around them as well as looking at them? A As babies we train our brains to be able to ... more

TENDERNESS satisfies a fundamental human need - 2009-06-04
Without love, care and affection the world would be a miserable place to live in. Tenderness expressed between people is not only a pleasure to give and receive but also satisfies a deep and fundamental human need. Q My husband has just become unemployed. He is very edgy. How can I help? A The uncertainty of unemployment is hard for anyo... more


TENSION Prolonged tension can lead to stress - 2009-06-04
As an insidious component of modern life, tension C2:1 occur during even the most mundane everyday aCriYlnE'S. Prolonged tension can lead to stress, that all too potent cause of serious physical and mental illness. Q Is tension always a destructive fo rce? A Not at ai' I ~ 'ei'v a construct. '"u-"ulating resouree... more

Heart attacks, high blood pressure, thickening of the arteries, throm­bosis (formation of blood clots) and strokes. Many medical doctors believe that occupational, relationship, financial or work-related stress is the most important risk factor and cause for coronary heart disease and heart attacks, often starting with a silent elevation in... more

MASSAGE - 2010-01-07
Pressure makes us tense and tension can cause illness and pain. Massage helps to break the circle of stress by relaxing taut muscles and stimulating the systems of the body to work efficiently. One technique used in Swedish massage is electrical vibration: it is designed to stimulate a sluggish system, tone slack muscles and encourage weight... more

Massage is drugless stress control. To the executive it means quick energy boosts and a way to cut through fatigue, to the athlete it offers sensational muscle recovery rates after exercise, to the insomniac it brings peace, and to the lover, a new way of touching. It can also provide a simple but amazingly effec­tive facial. Taken regularly, m... more

LOOK BETTER, FEEL BETTER, SLEEP BETTER. Four-Minute Insurance from Wrinkles and Worry Lines Three essential strokes One minute each, fifty repetitions Pressing the forehead Rotating on the temples Fingertip kneading the face Inside the Face We have seen how stressed muscles are stretched tight, then pumped up with adrena... more

A basic stress-control sequence Stroking super-oxygenates the tissues. Kneading squeezes wastes out of the tissues. Friction lubricates the joints and reaches internal organs. Percussion soothes the nerves and boosts circulation to a large area. Stroking again clears all wastes and bring in super-oxygenated blood. As moder... more

FACIAL AND SCALP EXERCISES Exercise routine for relaxation - 2009-06-23
The beauty care we give the face and scalp helps to keep the skin clear and the hair healthy, but we need to supplement this by exercising facial and scalp muscles. We exercise our facial muscles almost every waking moment of the day, but this exercise is not necessarily the most beneficial. Just as movements of the body muscles can result ... more

Back Back to top